课程类别 | 课程名称 | 总 | 备注 | |
学 | ||||
分 | ||||
公共基础课 | 大学英语 | 8 | ||
College English | ||||
概率统计 | 5 | |||
Probability Statistics | ||||
数据库及其应用 | 4 | ☆ | ||
Database and Application | ||||
毛泽东思想概论 | 2 | |||
Introduction to Mao zedong Thought | ||||
专业基础课 | 管理学原理 | 3 | ||
Management | ||||
西方经济学 | 4 | ○ | ||
Western Economic | ||||
商法 | 3 | |||
Business Law | ||||
财务管理 | 4 | |||
Financial Management | ||||
专业课 | 营销学原理 | 4 | △ | |
Marketing | ||||
消费者行为学 | 4 | △ | ||
Consumer Behavior | ||||
市场调查与预测 | 4 | ☆ | ||
Marketing Researching | ||||
国际贸易 | 3 | ☆ | ||
International Trade | ||||
现代广告学 | 3 | ☆ | ||
Advertising | ||||
国际市场营销 | 4 | |||
International Marketing | ||||
服务营销 | 3 | |||
Service Marketing | ||||
社会调查 | 2 | ☆ | ||
毕业论文 | 8 | ☆ | ||
Graduation Thesis | ||||
必修课小计 | 68 | |||
专业选修课 | 公共关系学 | 3 | ☆ | |
Public Relation | ||||
商业伦理 | 3 | |||
Business Ethics | ||||
网络营销 | 3 | ☆ | ||
Online Marketing | ||||
零售管理 | 3 | |||
Retailing Marketing | ||||
品牌管理 | 3 | |||
Brand Management | ||||
分销渠道管理 | 3 | |||
Marketing Channel | ||||
物流管理 | 3 | |||
Marketing Logics | ||||
营销战略管理 | 3 | |||
Marketing Strategy Management | ||||
选修课小计 | 24 | |||
合计 | 本专业毕业最低要求: | |||
总学时:1440学时, 总学分:80学分,其中必修课68学分,学生应修选修课12学分。。 |